Kamis, 27 September 2018

heri yanto, A great brand starts with an awesome strategy

heri yanto - 3-step foolproof brand plan
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BRANDING SIMPLIFIED
Great brands don't happen by accident. They're carefully curated, easily recognisable friends we turn to when we need them. We've prepared a simple plan to pull all the elements together for a brand identity that sings, "want me, love me, need me."

Just a small invest of time is all you need.
 
     
1.	Stock-take your brand
     
     
1. Stock-take your brand
 
Inventory your brand assets. Include your online presence: website, email, LinkedIn, Instagram – do you look recognisable as the same person or business on all these platforms? How does your brand support your business goals?
 
Brand audits
     
 
 
     
2.	Probe your peers
     
     
2. Probe your peers
 
Once you're clear on how your channels perform and you have a consistent appearance, hold mini-focus groups with your family and peers, presenting all the elements and how they work together. You'll want to ask the right questions to get the answers you need – keep them open-ended to get the best results!
 
Focus group questions
     
 
 
     
3.	From small seed to tall tree
     
     
3. From small seed to tall tree
 
Now that you've got a great brand identity and a plan to support your business goals, you'll need to allocated time – and money. 20% of your time on marketing is about right and anywhere from 5-20% of your income. What if you have don't have an income? Don't stress – take a look at the no-cost methods below.
 
Low-budget marketing
     
 

Manage your online payments with our practical solutions:

 
     
 
Selling on social
 
Selling on social
 
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purchases on any social platform.
 
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Selling on marketplaces
 
Selling on marketplaces
 
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Marketplace solutions
 
 
     
 
Rest assured
 
Rest assured
 
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Seller Protection
 
 
 
 
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