| |  | | | | Scarcity marketing that increase sales | | | | | | | | | | | | | When a popular product is jumping off the shelves, you're probably looking to get more of it or wondering why you didn't charge more when you sent it to market. Change your perspective ever so slightly and you'll leverage a wining product that sell the rest. When pitched correctly, scarcity is a powerful consumer motivator to buy more. But how do you avoid the pitfalls of your scarcity marketing looking like a cheap sales trick? We've compiled some of the best advice to give you an overview on how to integrate scarcity marketing into your website and campaigns.
Generating demand | | | | | | | | | | | | 1. The stock ticker | | You can't show your customers how many items are left on the rack, so tell them. A widget that declares the number (and sizes) available incentivizes customers to make faster decisions whilst helping them identify popular products. Fashion retailers use numerous sophisticated scarcity tactics – check them out in the link below. | | | | Examples of scarcity marketing | | | | | | | | | | | | 2. Plenty to choose from | | Whilst 2% seems like a small number, that's the increase researchers found when car dealerships in the U.S. increased the number of models they stocked rather than total vehicles. Giving your customers choices that avoid them having to shop around will keep them in your store and purchasing from you to avoid missing out. Get more tips and click on the link. | | | | 9 essential scarcity marketing tips | | | | | | | | | | | | 3. Limited Edition Strategy | | From concert tickets to a pair of animal print Nike sneakers, limited edition items can have a high perceived value. Start a tradition with the release of a special item available only in the week before a national holiday or tie into a global phenomenon like the Olympics. | | | | Making Limited Editions Work | | | | | | | | | | | | PayPal.Me for faster payments | | The easiest way to get paid on social media is to send a secure payment link. In a single click, your client is taken to a payment screen where they simply enter their account details for instant payment. | | | | Grab your link | | | | | | | | | | | | Professional invoices made easy | | Now you can send customized invoices from your PayPal dashboard. Make a lasting impression with invoices that make a statement and streamline your bookkeeping for faster and more accurate record of your payments. | | | | Discover Invoicing | | | | | | | | | | | |  | | | Demi memastikan bahwa Anda dapat menerima email kami, tambahkan @mail.paypal.com ke dalam daftar pengirim yang aman. Untuk informasi lebih lanjut, klik di sini. | | | | | | | Bagaimana cara mengetahui email penipuan (spoof)?
Email penipuan (spoof) atau "phishing" biasanya menggunakan sapaan umum, seperti "Anggota PayPal yang terhormat". Email dari PayPal akan selalu mencantumkan nama depan dan nama belakang Anda.
Selengkapnya tentang phishing | | | | | | |
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